Content and technology need to marry in order for people to enjoy their media.

Consumers increasingly want choice, flexibility and control over their media experience. With better, cheaper technologies and greater use of broadband, the Internet and wireless networks are becoming ever more viable for the distribution of digital content–and consumers have responded eagerly. The digital content market is forecast to reach U.S. $135 billion a year by 2010, more than double the US $55 billion it is today, according to IBM Institute for Business Value analysis.

As entertainment goes digital in its many forms, hardware, software and services are being applied in new ways to produce, manage and distribute digital content. At the same time, the media and entertainment industry requires intelligent devices that are capable of bringing compelling new experiences to consumers. To help meet this need, the same computer chips that power the world’s most advanced super-computers now form the brains of today’s game machines.

IBM’s skills, technology and innovation are behind many of the consumer electronics products on the market today and those that will be in the future. The pace of innovation at IBM has accelerated in recent years due to the increased focus on opening its advanced research network to collaborate with clients. By blending emerging technologies with real-world requirements, we can offer the choice, flexibility and control the our clients, business partners, and end-user consumers want today and tomorrow.

This guest post is by Steven Tomasco, IBM Research. Come see what IBM is doing at the Sandbox Summit conference.

This entry was posted on Thursday, December 13th, 2007 at 6:13 pm and is filed under digital divide. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.